Budweiser's Super Bowl 2025 commercial, titled "First Delivery," introduces a new star: a young Clydesdale foal. This marks the first appearance of a foal in over a decade, highlighting the brand's commitment to tradition and storytelling.
In the ad, the foal observes older Clydesdales delivering kegs and, eager to contribute, attempts its own delivery. The journey showcases the foal's determination and the brand's values of hard work and perseverance.
Budweiser has a history of featuring Clydesdales in its Super Bowl commercials, with the first appearance in 1986. The 2025 ad is the 47th in this series, continuing the tradition of using these horses to convey heartfelt narratives.
To celebrate the release of the commercial, Budweiser is bringing the Clydesdales to New Orleans, the host city of Super Bowl LIX, ahead of the game to interact with fans.
For a glimpse of the upcoming ad, you can watch the exclusive preview
below:
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